Netflix | Inside Building a Category Defining Brand that Changed How we Consume Content| Mitch Lowe
Update: 2025-11-11
Description
In this episode, we are live in San Fransisco as we sit down with Mitch Lowe, Co-Founder of Netflix and former President of Redbox, to uncover the mindset behind building one of the world’s most transformative brands.
Mitch shares the untold lessons from Netflix’s early days, from redefining entertainment through data and disruption, to navigating risk, reinvention, and scaling a brand that changed how the world watches content.
Whether you’re building a category-defining brand, leading innovation in your industry, or simply curious about what it takes to stay ahead of the curve, Mitch’s insights on leadership, storytelling, and resilience will leave you inspired.
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